Friday, January 1, 2016

High End Nudges To Purchase

Click to view the very popular video Chanel No. 5 Branding advertisement The One That I Want. So much of fashion is about branding. High price products need to create an aura of luxury and privilege to appeal to their target markets. The models, catwalks, sets and ads must convey this image in conscious and unconscious ways over the multimedia that they present their products. Have a look at the following Marilyn Munroe ad from 1952 to get a sense of history.
 Marilyn Munroe

Mobile fashion apps will have to present their products in a manner that projects the price point of the products they are marketing. This trend will become a hotly contested marketing field in 2016.